Creative Business and Marketing Consulting
Now you as a small business, nonprofit, or startup can leverage successes and mistakes from the real world.
Gamma Notes is a small business blog and startup marketing blog that collects the thoughts, ideas, and tips generated in the exercises and experiments of 21st century marketing practice.
“But blog about what?” This question has come up on several projects lately. And, really, it isn’t just about blogging. It’s about content marketing. Even the phrase content marketing can be intimidating, but at it’s core, it’s really quite simple. Content marketing is about delivering useful content that your customer base and prospects are seeking […]
It took me a while to process the phrase brand renewal. The first time it sunk in was sometime a number of years ago. An owner at one of my favorite local restaurants used the term while discussing their new menu and signage. I had noticed and asked what was behind their rebranding strategy (yes, my […]
Let’s say you call a florist, and you have to leave a voicemail. Or, maybe you send an email. You wait for a reply. Nothing. Frustrating, isn’t it? You’ve probably been there before. It’s difficult to imagine someone being in business and letting inquiries go unanswered or ignoring opportunities to engage. It’s also hard to […]
Some of the insights in the recent Gamma Notes post on using customer profiles and knowing your audience might seem obvious. But, you’d be surprised how often things like internal protocol or our own personal preferences impact decisions. In fact, a little (big) something called confirmation bias can impact something as simple as your decision to […]
Nowadays, just about any marketing or communications department looks something like the chart pictured here. Some of the titles may get swapped around or the term marketing gets swapped out for communications if you’re a nonprofit, but the marketing department structure itself is pretty much the same. The boxes at the bottom can be a […]
