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Gamma Notes: A Small Business & Startup Marketing Blog

Gamma Notes Notebook and Coffee - A Small Business and Startup Marketing BlogNow you as a small business, nonprofit, or startup can leverage successes and mistakes from the real world.

Gamma Notes is a small business blog and startup marketing blog that collects the thoughts, ideas, and tips generated in the exercises and experiments of 21st century marketing practice.

5 Content Marketing Tips for Just About Anybody

May 18, 2016 By Matthew White 3 Comments

5 Content Marketing Tips for Just About Anybody

“But blog about what?” This question has come up on several projects lately. And, really, it isn’t just about blogging. It’s about content marketing. Even the phrase content marketing can be intimidating, but at it’s core, it’s really quite simple. Content marketing is about delivering useful content that your customer base and prospects are seeking […]

Filed Under: Digital Marketing

Rebranding Strategy? Maybe You Need a Brand Renewal.

April 11, 2016 By Matthew White 1 Comment

Rebranding Strategy? Maybe You Need a Brand Renewal.

It took me a while to process the phrase brand renewal. The first time it sunk in was sometime a number of years ago. An owner at one of my favorite local restaurants used the term while discussing their new menu and signage. I had noticed and asked what was behind their rebranding strategy (yes, my […]

Filed Under: Branding Strategy Tagged With: brand, brand renewal, rebranding, rebranding strategy

I Ran A Social Media Strategy Experiment & Here’s What Happened

March 1, 2016 By Matthew White Leave a Comment

I Ran A Social Media Strategy Experiment & Here’s What Happened

Let’s say you call a florist, and you have to leave a voicemail. Or, maybe you send an email. You wait for a reply. Nothing. Frustrating, isn’t it? You’ve probably been there before. It’s difficult to imagine someone being in business and letting inquiries go unanswered or ignoring opportunities to engage. It’s also hard to […]

Filed Under: Social Media Strategy Tagged With: social media, social media strategy, Twitter

Know Your Audience . . . Then, Act Accordingly

February 1, 2016 By Matthew White 1 Comment

Know Your Audience . . . Then, Act Accordingly

Some of the insights in the recent Gamma Notes post on using customer profiles and knowing your audience might seem obvious. But, you’d be surprised how often things like internal protocol or our own personal preferences impact decisions. In fact, a little (big) something called confirmation bias can impact something as simple as your decision to […]

Filed Under: Small Business Tips Tagged With: inbound marketing, marketing department, marketing department structure, marketing online

Marketing Has Changed And So Should Your Marketing Department

January 5, 2016 By Matthew White 4 Comments

Marketing Has Changed And So Should Your Marketing Department

Nowadays, just about any marketing or communications department looks something like the chart pictured here. Some of the titles may get swapped around or the term marketing gets swapped out for communications if you’re a nonprofit, but the marketing department structure itself is pretty much the same. The boxes at the bottom can be a […]

Filed Under: Small Business Tips Tagged With: marketing, marketing department, marketing department structure

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Gamma Notes: A Small Business and Startup Marketing Blog

Gamma Notes is a small business and startup marketing blog designed to share tested marketing ideas and tips to businesses and nonprofits alike.

About Matthew White

With fifteen years of active, hands-on startup and marketing experience, Matthew White enjoys helping solve business and marketing problems as a founder of Gamelan, LLC.

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Recent Posts From the Gamma Notes Blog:

  • 5 Content Marketing Tips for Just About Anybody
  • Rebranding Strategy? Maybe You Need a Brand Renewal.
  • I Ran A Social Media Strategy Experiment & Here’s What Happened

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