“But blog about what?” This question has come up on several projects lately. And, really, it isn’t just about blogging. It’s about content marketing. Even the phrase content marketing can be intimidating, but at it’s core, it’s really quite simple. Content marketing is about delivering useful content that your customer base and prospects are seeking […]
Lessons on digital marketing from real world experience - all from the Gamma Notes Small Business and Startup Marketing Blog.
Let’s say you call a florist, and you have to leave a voicemail. Or, maybe you send an email. You wait for a reply. Nothing. Frustrating, isn’t it? You’ve probably been there before. It’s difficult to imagine someone being in business and letting inquiries go unanswered or ignoring opportunities to engage. It’s also hard to […]
Had the pleasure of buying a new car lately? It’s not much more fun that it was twenty years ago. The cars have a lot more bells and whistles. The dealerships have some new toys at their disposal, including 84-month financing. In short, the process is still very painful. However, there are lots of marketing […]
We can all agree that the killing of Cecil the Lion has been a disastrous event. Because of the foolish actions of a few, this unnecessary chain of events will have tremendous ripple effects on the lives and livelihoods of many. But, apparently, not everyone got the memo. In my spam today, I received this […]
Feel like your marketing efforts just aren’t getting the desired results? Think you could engage prospects and customers more effectively? As discussed in a previous blog post, part of the reason is so much marketing gets exposure but doesn’t accomplish much with regard to engagement. And, as mentioned in that post, there is so much more […]