Just within the realm of web and mobile marketing, there are so many vehicles for “getting the word out” that it can get awfully overwhelming. In fact, it’s easy to lose sight of the entire purpose of it all. You may have experienced this moment before: You’re in the middle of a direct mail project […]
Lessons on digital marketing from real world experience - all from the Gamma Notes Small Business and Startup Marketing Blog.
Regardless of what you do or offer on a web site, the question inevitably comes up: Should we require a form to be completed? Contact forms, support forms, and other kinds are necessary of course. But, what about content – videos, eBooks, free software, and other types – that you work hard to produce for […]
In my last post on search engine optimization (SEO), I shared some lessons learned, but I left the question open as to whether or not to seek out SEO services. The answer, as is often the case in marketing, is complicated. First, SEO Is Part of A Larger Marketing Strategy Some businesses can get away with […]
Organizations pay countless amounts of money and time on search engine optimization. For years, the results justified the investments. As the search engine optimization field changes however, the best search engine optimization tip may become this simple one: Don’t forget the user. Search Engine Oriented vs User Oriented Content As previously discussed here regarding search engine […]
Marketing a product or service that doesn’t really exist yet just makes most people cringe. Why? The idea that you’re promising something you don’t have, seems . . . what’s the word? Unethical? Unsavory? Uncouth? But, think about it – every day you buy things that don’t really exist yet. In a sub shop, your […]