Let’s say you call a florist, and you have to leave a voicemail. Or, maybe you send an email. You wait for a reply. Nothing. Frustrating, isn’t it? You’ve probably been there before. It’s difficult to imagine someone being in business and letting inquiries go unanswered or ignoring opportunities to engage. It’s also hard to […]
This Email Marketer (Spammer) Has Really Bad Timing
We can all agree that the killing of Cecil the Lion has been a disastrous event. Because of the foolish actions of a few, this unnecessary chain of events will have tremendous ripple effects on the lives and livelihoods of many. But, apparently, not everyone got the memo. In my spam today, I received this […]
Why and How: Web Site Marketing vs Social Media Marketing
To many, it may seem obvious that marketing via web site and marketing via social media require different approaches. Yet, if we think about how we’ve generated content for web sites versus social media, we’re likely to find that our messages really haven’t always been that different. Why? When we sell something, we tend to […]