For years, search engine optimization (SEO) was the focus for businesses looking to expand their online presence and reap new leads. That was fine for a while, but the landscape has changed dramatically.
Today, SEO is just one component of a larger search engine marketing strategy that you need to have in place. You can benefit from even small amounts of paid search marketing through the major search engines. Some business models need more, and some can benefit from less.
The important takeaway is that paid search marketing and SEO are both components of search engine marketing (SEM).
And, designing a search engine marketing strategy, then managing that process isn’t easy. It also takes time if done right.
We can help you simplify that process and get results. Just reach out.