Like it or not, the way you do – and win – business has fundamentally changed. In some way, it’s likely changed forever. You must now look at what a post-Covid marketing strategy looks like for you and your business. My blog entries on the Gamma Notes small business marketing blog date back years. They […]
What Is a Branding Guide & Why Do You Need It?
In the world of small business, there are plenty of details to attend to – so much in fact, that when another “to do” is suggested, the first questions are “what” and “why.” Recently, I’ve seen the issue of the branding guide pop up several times in this very context. For many in small business, […]
The Pros and Cons of In House Marketing
You’ve seen ads for online business cards. The business owner clicks here, clicks there, and she’s got her business cards in 5-7 business days. It would be great if all in house marketing tasks were this easy. With so many tools at our disposal, it’s easy to get relatively good results from in house marketing […]
5 Tips for Local Search Results
If you have a business that relies on walk-in customers, you can’t ignore local search marketing. With more choices being made based on research done not only on the Internet but specifically on mobile devices, it is now a fact of life for you. While traveling recently, I was reminded just how poorly many businesses […]
5 Content Marketing Tips for Just About Anybody
Updated August 2020 . . . “But blog about what?” This question has come up on several projects lately. And, really, it isn’t just about blogging. It’s about content marketing. Even the phrase content marketing can be intimidating, but at it’s core, it’s really quite simple. Content marketing is about delivering useful content that your […]
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