Blogging can have a profound effect for your business marketing efforts. However, the time investment required is often too great, and blogging falls to the wayside.
For example, the (current) rule of thumb is that most businesses should post a new blog article once a week. Some businesses should post more, some can post less.
What we’ve found is that businesses get most bogged down in the blog article preparation and content gathering. Usually there is plenty of good content to be shared – insights, product instruction, strategy, or tips – but execution is another issue.
Then, There Is Blog Optimization
Maybe you’ve got lots of good content. Sometimes, at that point, the work is just beginning. Actually optimizing the blog articles for both human readers and search engines can take as much or more time than the content generation. After all, what’s that great content for if it isn’t able to be discovered by search engines, isn’t readable, or gets buried?
There are a number of tricks to blog optimization that just come with experience. For example, are you including an image with every blog post?
What Our Blogging Services Can Do For Your Business
There are several potential ways to move forward with our blogging service and get your business benefiting from a blog:
Already Have a Blog, But Aren’t Happy With Your Results?
We can review your blog, help optimize existing content, and build a plan for your business blog moving forward. Reach out and tell us more.
Are You Running Out of Ideas for Your Business’ Blog?
It happens. With our blogging service, we can provide a fresh perspective. For example, we can perform a keyword analysis and find related terms potential customers may be searching to find answers. Then, working out a content calendar helps with the momentum moving forward.
Have Ideas But Just Need Them More Developed for Your Blog?
As we stated above, blogging can take up a lot of time and resources. It isn’t so much the writing or the ideas that can be the painpoints – it is the proofreading, finding at least one relevant image, and formatting of blog posts that can be a drain. Moving forward, we can work out a plan to review, proofread, adjust formatting, and publish your blog posts. Meanwhile, take a look at our content marketing tips.
Don’t Have a Blog and Aren’t Sure If You Need One?
You may not need one. Odds are that your customer base and your prospecting efforts could benefit though. We can take a look at the possibilities and see if our blogging service can help. Contact us – it costs nothing to discuss and share ideas.
Or, Maybe You Know You Need a Blog and Just Can’t Seem To Get It Started
We understand. It isn’t easy, though we’ve provided some pointers on starting a blog in our own Gamma Notes blog. With our blogging service, we can help establish your blog and get you going in the right direction. Email us at info -at- gamelanllc -dot- com or click the “Contact” link above.