If you have a business that relies on walk-in customers, you can’t ignore local search marketing. With more choices being made based on research done not only on the Internet but specifically on mobile devices, it is now a fact of life for you. While traveling recently, I was reminded just how poorly many businesses […]
Small Business Tips
In addition to marketing ideas, these small business tips can help with everything from day-to-day operations to managing the burden of leadership.
For a wider variety of tips and ideas for your small business, be sure to visit the Gamma Notes Small Business and Startup Marketing Blog.
Know Your Audience . . . Then, Act Accordingly
Some of the insights in the Gamma Notes post on using customer profiles and knowing your audience might seem obvious. But, you’d be surprised how often things like internal protocol or our own personal preferences impact decisions. In fact, a little (big) something called confirmation bias can impact something as simple as your decision to continue […]
Marketing Has Changed And So Should Your Marketing Department
Nowadays, just about any marketing or communications department looks something like the chart pictured here. Some of the titles may get swapped around or the term marketing gets swapped out for communications if you’re a nonprofit, but the marketing department structure itself is pretty much the same. The boxes at the bottom can be a […]
Knowing Your Audience: Do You Have A Customer Profile?
“No phone calls?” I asked, surprised. “Maybe two a day,” my friend responded. “But you’ve got trucks all over town, driving around with the phone number plastered on them.” “People don’t want to talk with a human being – they want to type everything.” She added, jokingly, “Don’t you know that?” I agreed half-heartedly. I certainly […]
Leadership and The Necessity of Inaction
Don’t play what’s there, play what’s not there. – Miles Davis While finishing and reflecting upon a recent post exploring leadership and the necessity of action, I was reminded how often the converse is true: There is also the necessity of inaction. Plenty of thought leaders and big thinkers have written of the power of […]