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Small Business Tips

In addition to marketing ideas, these small business tips can help with everything from day-to-day operations to managing the burden of leadership.

For a wider variety of tips and ideas for your small business, be sure to visit the Gamma Notes Small Business and Startup Marketing Blog.

5 Tips for Local Search Results

July 19, 2016 By Matthew White

Taxi engaged in a local search

If you have a business that relies on walk-in customers, you can’t ignore local search marketing. With more choices being made based on research done not only on the Internet but specifically on mobile devices, it is now a fact of life for you. While traveling recently, I was reminded just how poorly many businesses […]

Filed Under: Small Business Tips Tagged With: search engine optimization, social media strategy

Know Your Audience . . . Then, Act Accordingly

February 1, 2016 By Matthew White

Know your audience and market accordingly. What's outside the spotlight?

Some of the insights in the Gamma Notes post on using customer profiles and knowing your audience might seem obvious. But, you’d be surprised how often things like internal protocol or our own personal preferences impact decisions. In fact, a little (big) something called confirmation bias can impact something as simple as your decision to continue […]

Filed Under: Small Business Tips Tagged With: inbound marketing, marketing department, marketing department structure, marketing online

Marketing Has Changed And So Should Your Marketing Department

January 5, 2016 By Matthew White

Marketing department structure example

Nowadays, just about any marketing or communications department looks something like the chart pictured here. Some of the titles may get swapped around or the term marketing gets swapped out for communications if you’re a nonprofit, but the marketing department structure itself is pretty much the same. The boxes at the bottom can be a […]

Filed Under: Small Business Tips Tagged With: marketing, marketing department, marketing department structure

Knowing Your Audience: Do You Have A Customer Profile?

December 10, 2015 By Matthew White

no customer profile, empty picture frame

“No phone calls?” I asked, surprised. “Maybe two a day,” my friend responded. “But you’ve got trucks all over town, driving around with the phone number plastered on them.” “People don’t want to talk with a human being – they want to type everything.” She added, jokingly, “Don’t you know that?” I agreed half-heartedly. I certainly […]

Filed Under: Small Business Tips Tagged With: email marketing, marketing, marketing online, offline marketing, small business

Leadership and The Necessity of Inaction

September 22, 2015 By Matthew White

A tree in spring symbolizes growth and patient reflection.

Don’t play what’s there, play what’s not there. – Miles Davis While finishing and reflecting upon a recent post exploring leadership and the necessity of action, I was reminded how often the converse is true: There is also the necessity of inaction. Plenty of thought leaders and big thinkers have written of the power of […]

Filed Under: Entrepreneurship, Small Business Tips Tagged With: entrepreneur, entrepreneurship, leadership, small business

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Gamma Notes: A Small Business and Startup Marketing Blog

Creativity and the nitty-gritty details don't have to be mutually exclusive. Gamma Notes is a small business and startup marketing blog designed to share tested marketing ideas and tips to businesses and nonprofits alike.

About Matthew White

Matthew White enjoys thinking about business problems differently. And he's actually had 20+ years of active, hands-on startup and marketing experience.

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Posts From the Gamma Notes Blog:

  • Behind The Mask: Post-Covid Marketing Strategy
  • What Is a Branding Guide & Why Do You Need It?
  • The Pros and Cons of In House Marketing

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