The field of SEO (Search Engine Optimization) has changed dramatically in even the past year. More traditional companies dedicated to only providing “SEO services” have felt the pinch of algorithm changes – as with Google’s Panda and Hummingbird updates – that can often arrive without warning. As a result, SEO now requires a more holistic approach – a kind of SEO promotion.
Think of it in terms of promoting a culture of good SEO habits in active content creation or even search engine optimized promotion of your site.
Confused about SEO? You’re Not Alone.
Search engine optimization (SEO) is more correctly considered as part of a larger search engine marketing (SEM) strategy.
Today, sites that have used traditional SEO methods may suddenly dip in their rankings. This wasn’t always the case. Traditional SEO methods were quite reliable for a while. But, as algorithms evolve, they get smarter. And, they get smarter more quickly. Unfortunately for businesses providing traditional SEO services, those algorithms can change and change without warning.
This is one reason that it’s important to think of SEO as part of a broader SEM approach.
Held Hostage By Your Content? Nope, You’re Still Not Alone.
If you’ve used traditional SEO services and your site ranking suddenly dips, what do you do then? You feel like you’re held hostage by “optimized content” that you paid for and are afraid to change. But, you find that the content isn’t optimized for humans – it doesn’t flow or grab attention well.
The fact is that search algorithms are changing in positive ways to help make searches more productive in data quality not data quantity. This means there is a greater burden to deliver better, more compelling content that your audience actually wants.
In short, it isn’t just about keywords anymore.
Our SEO Promotion Services
We focus on helping you create more compelling content that is optimized for humans and search engines. Adopting a culture of active content creation using the best SEO approaches is the only way to win your SEO war. Results aren’t always fast either – as they used to be with traditional or legacy SEO services.
We can help you in the following ways:
- Initial SEO review of an existing site to identify and remedy factors negatively affecting your ranking.
- Keyword analysis to suggest other keywords and phrases that you might be overlooking.
- One-time or ongoing proofreading and optimization of content you provide.
- Optimized content generation on selected topics.
- Create content generation guidelines for your team.
- Provide an SEO promotion workshop for your team that explains some of the tactics that can be employed in content creation and delivery.
WordPress SEO Packages
WordPress is a powerful content management and publishing tool. But, it is also great as a tool to help guide your team’s content optimization. If you’re using WordPress already but are not satisfied with your content’s optimization, just reach out – we know how to help upgrade and improve your web presence.