Let’s say you call a florist, and you have to leave a voicemail. Or, maybe you send an email. You wait for a reply. Nothing. Frustrating, isn’t it? You’ve probably been there before. It’s difficult to imagine someone being in business and letting inquiries go unanswered or ignoring opportunities to engage. It’s also hard to […]
Digital Marketing: Social Media Strategy
Social media lessons and ideas from real world experience - all from the Gamma Notes Small Business and Startup Marketing Blog.
Whether it's Twitter, Instagram, Facebook, or LinkedIn, there's a social channel that's right for your audience. And, now, almost no one can do business without some online social presence.
To many, it may seem obvious that marketing via web site and marketing via social media require different approaches. Yet, if we think about how we’ve generated content for web sites versus social media, we’re likely to find that our messages really haven’t always been that different. Why? When we sell something, we tend to […]