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Branding Strategy

Helpful ideas on branding and branding strategy from real world experience - all from the Gamma Notes Small Business and Startup Marketing Blog.

Behind The Mask: Post-Covid Marketing Strategy

August 30, 2020 By Matthew White

Like it or not, the way you do – and win – business has fundamentally changed. In some way, it’s likely changed forever. You must now look at what a post-Covid marketing strategy looks like for you and your business. My blog entries on the Gamma Notes small business marketing blog date back years. They […]

Filed Under: Branding Strategy, Digital Marketing Tagged With: brand, digital marketing, search engine optimization

What Is a Branding Guide & Why Do You Need It?

September 23, 2019 By Matthew White

gift box with bow

In the world of small business, there are plenty of details to attend to – so much in fact, that when another “to do” is suggested, the first questions are “what” and “why.” Recently, I’ve seen the issue of the branding guide pop up several times in this very context. For many in small business, […]

Filed Under: Branding Strategy Tagged With: brand, brand renewal, rebranding, rebranding strategy

The Pros and Cons of In House Marketing

August 30, 2016 By Matthew White

A lonely plain of in house marketing

You’ve seen ads for online business cards. The business owner clicks here, clicks there, and she’s got her business cards in 5-7 business days. It would be great if all in house marketing tasks were this easy. With so many tools at our disposal, it’s easy to get relatively good results from in house marketing […]

Filed Under: Branding Strategy Tagged With: diy marketing, in house marketing

Rebranding Strategy? Maybe You Need a Brand Renewal.

April 11, 2016 By Matthew White

The King - Looking at rebranding strategy in our small business and startup marketing blog

It took me a while to process the phrase brand renewal. The first time it sunk in was sometime a number of years ago. An owner at one of my favorite local restaurants used the term while discussing their new menu and signage. I had noticed and asked what was behind their rebranding strategy (yes, my […]

Filed Under: Branding Strategy Tagged With: brand, brand renewal, rebranding, rebranding strategy

Gamma Notes: A Small Business and Startup Marketing Blog

Creativity and the nitty-gritty details don't have to be mutually exclusive. Gamma Notes is a small business and startup marketing blog designed to share tested marketing ideas and tips to businesses and nonprofits alike.

About Matthew White

Matthew White enjoys thinking about business problems differently. And he's actually had 20+ years of active, hands-on startup and marketing experience.

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Posts From the Gamma Notes Blog:

  • Behind The Mask: Post-Covid Marketing Strategy
  • What Is a Branding Guide & Why Do You Need It?
  • The Pros and Cons of In House Marketing

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