Like it or not, the way you do – and win – business has fundamentally changed. In some way, it’s likely changed forever. You must now look at what a post-Covid marketing strategy looks like for you and your business. My blog entries on the Gamma Notes small business marketing blog date back years. They […]
Helpful ideas on branding and branding strategy from real world experience - all from the Gamma Notes Small Business and Startup Marketing Blog.
In the world of small business, there are plenty of details to attend to – so much in fact, that when another “to do” is suggested, the first questions are “what” and “why.” Recently, I’ve seen the issue of the branding guide pop up several times in this very context. For many in small business, […]
You’ve seen ads for online business cards. The business owner clicks here, clicks there, and she’s got her business cards in 5-7 business days. It would be great if all in house marketing tasks were this easy. With so many tools at our disposal, it’s easy to get relatively good results from in house marketing […]
It took me a while to process the phrase brand renewal. The first time it sunk in was sometime a number of years ago. An owner at one of my favorite local restaurants used the term while discussing their new menu and signage. I had noticed and asked what was behind their rebranding strategy (yes, my […]