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Digital Marketing

Lessons on digital marketing from real world experience - all from the Gamma Notes Small Business and Startup Marketing Blog.

Behind The Mask: Post-Covid Marketing Strategy

August 30, 2020 By Matthew White

Like it or not, the way you do – and win – business has fundamentally changed. In some way, it’s likely changed forever. You must now look at what a post-Covid marketing strategy looks like for you and your business. My blog entries on the Gamma Notes small business marketing blog date back years. They […]

Filed Under: Branding Strategy, Digital Marketing Tagged With: brand, digital marketing, search engine optimization

5 Content Marketing Tips for Just About Anybody

May 18, 2016 By Matthew White

Content marketing tips to help get you somewhere - like the hub and spokes of a bike.

Updated August 2020 . . . “But blog about what?” This question has come up on several projects lately. And, really, it isn’t just about blogging. It’s about content marketing. Even the phrase content marketing can be intimidating, but at it’s core, it’s really quite simple. Content marketing is about delivering useful content that your […]

Filed Under: Digital Marketing

I Ran A Social Media Strategy Experiment & Here’s What Happened

March 1, 2016 By Matthew White

Earplugs - Social media strategy in our small business and startup marketing blog

Let’s say you call a florist, and you have to leave a voicemail. Or, maybe you send an email. You wait for a reply. Nothing. Frustrating, isn’t it? You’ve probably been there before. It’s difficult to imagine someone being in business and letting inquiries go unanswered or ignoring opportunities to engage. It’s also hard to […]

Filed Under: Social Media Strategy Tagged With: social media, social media strategy, Twitter

5 Inbound Marketing DO’s and DON’Ts Inspired By Car Shopping

October 20, 2015 By Matthew White

The 1960 Corvair - Is your inboud marketing stuck in 1960?

Had the pleasure of buying a new car lately? It’s not much more fun that it was twenty years ago. The cars have a lot more bells and whistles. The dealerships have some new toys at their disposal, including 84-month financing. In short, the process is still very painful. However, there are lots of marketing […]

Filed Under: Digital Marketing Tagged With: inbound marketing, marketing online, web marketing, websites

This Email Marketer (Spammer) Has Really Bad Timing

July 30, 2015 By Matthew White

We can all agree that the killing of Cecil the Lion has been a disastrous event. Because of the foolish actions of a few, this unnecessary chain of events will have tremendous ripple effects on the lives and livelihoods of many. But, apparently, not everyone got the memo. In my spam today, I received this […]

Filed Under: Digital Marketing Tagged With: digital marketing, email marketing, social media

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Gamma Notes: A Small Business and Startup Marketing Blog

Creativity and the nitty-gritty details don't have to be mutually exclusive. Gamma Notes is a small business and startup marketing blog designed to share tested marketing ideas and tips to businesses and nonprofits alike.

About Matthew White

Matthew White enjoys thinking about business problems differently. And he's actually had 20+ years of active, hands-on startup and marketing experience.

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Posts From the Gamma Notes Blog:

  • Behind The Mask: Post-Covid Marketing Strategy
  • What Is a Branding Guide & Why Do You Need It?
  • The Pros and Cons of In House Marketing

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