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How I Learned to Love WordPress and Stop Worrying (Part 2)

November 21, 2013 By Matthew White

In Part 1 of “How I Learned to Love WordPress and Stop Worrying” I focused on web site design and management and the accompanying people problems.

Often, a web site that has been built using a content management system or arcane “easy” web site design platform causes either:

1) a continuity issue – the tribal knowledge of managing that particular web site goes missing

2) a growth issue – the existing web site can not handle new desired features or capability

So, Why WordPress?

These are the two big reasons I’ve found that  WordPress makes sense for most organizations. People who know – or are at least familiar with WordPress – are easy to find. Plugins are plentiful. And, in a worst case scenario if you have to contract with a PHP programmer to develop some custom plugin for your organization, they also are easy to find.

A plan for web site management.
“Sir, I have a plan . . .” WordPress helps address a few of the biggest issues that businesses face in web site management.

WordPress was initially designed as a blogging platform for our increasingly content hungry digital culture. Since then, it has evolved into what most would consider a web site platform. As a result, WordPress makes sharing blog and content duties very easy. And, that helps satisfy the delegation issue – the number one web site related people problem.

All of this ties into the blurring of lines between what exactly it means these days to “blog” versus “build a web site.” But, I explore this in future posts on the subject of content marketing. (See what I mean?)

Not So Fast

WordPress isn’t without its share of problems. For example, a bad plugin, failure to back up data, or an ill-chosen opportunity to upgrade the core files can bring about another kind of shock and awe. Moreover, layers and layers of custom features and functionality installed via plugins can create new tribal knowledge scenarios for an organization.

However, there are ways though of getting around all of the downsides of a WordPress implementation. And, for most, the advantages far outweigh any disadvantages.

Got a web site or WordPress horror story? Please, tell me about it.

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Filed Under: Digital Marketing Tagged With: web sites, websites, WordPress

Gamma Notes: A Small Business and Startup Marketing Blog

Creativity and the nitty-gritty details don't have to be mutually exclusive. Gamma Notes is a small business and startup marketing blog designed to share tested marketing ideas and tips to businesses and nonprofits alike.

About Matthew White

Matthew White enjoys thinking about business problems differently. And he's actually had 20+ years of active, hands-on startup and marketing experience.

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