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5 Inbound Marketing DO’s and DON’Ts Inspired By Car Shopping

October 20, 2015 By Matthew White

The 1960 Corvair - Is your inboud marketing stuck in 1960?

Had the pleasure of buying a new car lately? It’s not much more fun that it was twenty years ago. The cars have a lot more bells and whistles. The dealerships have some new toys at their disposal, including 84-month financing. In short, the process is still very painful. However, there are lots of marketing […]

Filed Under: Digital Marketing Tagged With: inbound marketing, marketing online, web marketing, websites

Should You Put Content Behind a Form?

March 23, 2015 By Matthew White

Regardless of what you do or offer on a web site, the question inevitably comes up: Should we require a form to be completed? Contact forms, support forms, and other kinds are necessary of course. But, what about content – videos, eBooks, free software, and other types – that you work hard to produce for […]

Filed Under: Digital Marketing Tagged With: content marketing, digital marketing, inbound marketing, web marketing, web sites, websites

A Search Engine Optimization Tip: Don’t Forget The User

July 7, 2014 By Matthew White

Organizations pay countless amounts of money and time on search engine optimization. For years, the results justified the investments. As the search engine optimization field changes however, the best search engine optimization tip may become this simple one: Don’t forget the user. Search Engine Oriented vs User Oriented Content As previously discussed here regarding search engine […]

Filed Under: SEO Tips Tagged With: search engine optimization, small business, web marketing, websites

Small Business Tips: Best Marketing Strategies for Small Business

February 16, 2014 By Matthew White

I’ve seen it asked in more than one place – what are the best marketing strategies for small business? There is no easy – or quick – answer of course. However, there are several factors to consider that help narrow down the possibilities on what those best marketing strategies for small business are. One Question […]

Filed Under: Small Business Tips Tagged With: blog, blogging, marketing online, small business, websites

How I Learned to Love WordPress and Stop Worrying (Part 2)

November 21, 2013 By Matthew White

In Part 1 of “How I Learned to Love WordPress and Stop Worrying” I focused on web site design and management and the accompanying people problems. Often, a web site that has been built using a content management system or arcane “easy” web site design platform causes either: 1) a continuity issue – the tribal […]

Filed Under: Digital Marketing Tagged With: web sites, websites, WordPress

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Gamma Notes: A Small Business and Startup Marketing Blog

Creativity and the nitty-gritty details don't have to be mutually exclusive. Gamma Notes is a small business and startup marketing blog designed to share tested marketing ideas and tips to businesses and nonprofits alike.

About Matthew White

Matthew White enjoys thinking about business problems differently. And he's actually had 20+ years of active, hands-on startup and marketing experience.

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Posts From the Gamma Notes Blog:

  • Behind The Mask: Post-Covid Marketing Strategy
  • What Is a Branding Guide & Why Do You Need It?
  • The Pros and Cons of In House Marketing

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