Gamelan LLC

Creative Solutions for Business and Marketing

  • Who We Are
  • What We Do
    • Marketing Strategy
    • Branding
    • Website Design
    • Social Media
      • Twitter Marketing Strategy
    • Blogging
    • Search Marketing
      • SEO
  • Contact
  • Gamma Notes
    • Small Business Tips
    • Digital Marketing
      • Social Media Strategy
      • SEO Tips
    • Branding Strategy
    • Entrepreneurship

Behind The Mask: Post-Covid Marketing Strategy

August 30, 2020 By Matthew White

Like it or not, the way you do – and win – business has fundamentally changed. In some way, it’s likely changed forever. You must now look at what a post-Covid marketing strategy looks like for you and your business. My blog entries on the Gamma Notes small business marketing blog date back years. They […]

Filed Under: Branding Strategy, Digital Marketing Tagged With: brand, digital marketing, search engine optimization

What Is a Branding Guide & Why Do You Need It?

September 23, 2019 By Matthew White

gift box with bow

In the world of small business, there are plenty of details to attend to – so much in fact, that when another “to do” is suggested, the first questions are “what” and “why.” Recently, I’ve seen the issue of the branding guide pop up several times in this very context. For many in small business, […]

Filed Under: Branding Strategy Tagged With: brand, brand renewal, rebranding, rebranding strategy

Rebranding Strategy? Maybe You Need a Brand Renewal.

April 11, 2016 By Matthew White

The King - Looking at rebranding strategy in our small business and startup marketing blog

It took me a while to process the phrase brand renewal. The first time it sunk in was sometime a number of years ago. An owner at one of my favorite local restaurants used the term while discussing their new menu and signage. I had noticed and asked what was behind their rebranding strategy (yes, my […]

Filed Under: Branding Strategy Tagged With: brand, brand renewal, rebranding, rebranding strategy

How To Not Only Expose, But Engage

July 27, 2015 By Matthew White

Feel like your marketing efforts just aren’t getting the desired results? Think you could engage prospects and customers more effectively? As discussed in a previous blog post, part of the reason is so much marketing gets exposure but doesn’t accomplish much with regard to engagement. And, as mentioned in that post, there is so much more […]

Filed Under: Digital Marketing Tagged With: brand, email marketing, metrics, web marketing

Exposure vs. Engagement (With Five Calls to Action)

July 13, 2015 By Matthew White

Just within the realm of web and mobile marketing, there are so many vehicles for “getting the word out” that it can get awfully overwhelming. In fact, it’s easy to lose sight of the entire purpose of it all. You may have experienced this moment before: You’re in the middle of a direct mail project […]

Filed Under: Digital Marketing Tagged With: brand, digital marketing, inbound marketing, marketing, marketing online, web marketing

Gamma Notes: A Small Business and Startup Marketing Blog

Creativity and the nitty-gritty details don't have to be mutually exclusive. Gamma Notes is a small business and startup marketing blog designed to share tested marketing ideas and tips to businesses and nonprofits alike.

About Matthew White

Matthew White enjoys thinking about business problems differently. And he's actually had 20+ years of active, hands-on startup and marketing experience.

  • RSS
  • Twitter

Posts From the Gamma Notes Blog:

  • Behind The Mask: Post-Covid Marketing Strategy
  • What Is a Branding Guide & Why Do You Need It?
  • The Pros and Cons of In House Marketing

Reach Out Now

We want to hear about your specific marketing needs or business pains.

It costs nothing to discuss and share ideas.

Reach Out

Reach out by email or phone us at 404-890-8196.

Copyright © 2013–2023 Gamelan, LLC. All rights reserved.

XML Sitemap Index