Like it or not, the way you do – and win – business has fundamentally changed. In some way, it’s likely changed forever. You must now look at what a post-Covid marketing strategy looks like for you and your business. My blog entries on the Gamma Notes small business marketing blog date back years. They […]
What Is a Branding Guide & Why Do You Need It?
In the world of small business, there are plenty of details to attend to – so much in fact, that when another “to do” is suggested, the first questions are “what” and “why.” Recently, I’ve seen the issue of the branding guide pop up several times in this very context. For many in small business, […]
Rebranding Strategy? Maybe You Need a Brand Renewal.
It took me a while to process the phrase brand renewal. The first time it sunk in was sometime a number of years ago. An owner at one of my favorite local restaurants used the term while discussing their new menu and signage. I had noticed and asked what was behind their rebranding strategy (yes, my […]
How To Not Only Expose, But Engage
Feel like your marketing efforts just aren’t getting the desired results? Think you could engage prospects and customers more effectively? As discussed in a previous blog post, part of the reason is so much marketing gets exposure but doesn’t accomplish much with regard to engagement. And, as mentioned in that post, there is so much more […]
Exposure vs. Engagement (With Five Calls to Action)
Just within the realm of web and mobile marketing, there are so many vehicles for “getting the word out” that it can get awfully overwhelming. In fact, it’s easy to lose sight of the entire purpose of it all. You may have experienced this moment before: You’re in the middle of a direct mail project […]