Like it or not, the way you do – and win – business has fundamentally changed. In some way, it’s likely changed forever. You must now look at what a post-Covid marketing strategy looks like for you and your business. My blog entries on the Gamma Notes small business marketing blog date back years. They […]
5 Tips for Local Search Results
If you have a business that relies on walk-in customers, you can’t ignore local search marketing. With more choices being made based on research done not only on the Internet but specifically on mobile devices, it is now a fact of life for you. While traveling recently, I was reminded just how poorly many businesses […]
Thinking About SEO Services? Read This First.
In my last post on search engine optimization (SEO), I shared some lessons learned, but I left the question open as to whether or not to seek out SEO services. The answer, as is often the case in marketing, is complicated. First, SEO Is Part of A Larger Marketing Strategy Some businesses can get away with […]
A Search Engine Optimization Tip: Don’t Forget The User
Organizations pay countless amounts of money and time on search engine optimization. For years, the results justified the investments. As the search engine optimization field changes however, the best search engine optimization tip may become this simple one: Don’t forget the user. Search Engine Oriented vs User Oriented Content As previously discussed here regarding search engine […]