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I Ran A Social Media Strategy Experiment & Here’s What Happened

March 1, 2016 By Matthew White

Earplugs - Social media strategy in our small business and startup marketing blog

Let’s say you call a florist, and you have to leave a voicemail. Or, maybe you send an email. You wait for a reply. Nothing. Frustrating, isn’t it? You’ve probably been there before. It’s difficult to imagine someone being in business and letting inquiries go unanswered or ignoring opportunities to engage. It’s also hard to […]

Filed Under: Social Media Strategy Tagged With: social media, social media strategy, Twitter

This Email Marketer (Spammer) Has Really Bad Timing

July 30, 2015 By Matthew White

We can all agree that the killing of Cecil the Lion has been a disastrous event. Because of the foolish actions of a few, this unnecessary chain of events will have tremendous ripple effects on the lives and livelihoods of many. But, apparently, not everyone got the memo. In my spam today, I received this […]

Filed Under: Digital Marketing Tagged With: digital marketing, email marketing, social media

Why and How: Web Site Marketing vs Social Media Marketing

November 13, 2013 By Matthew White

To many, it may seem obvious that marketing via web site and marketing via social media require different approaches. Yet, if we think about how we’ve generated content for web sites versus social media, we’re likely to find that our messages really haven’t always been that different. Why? When we sell something,  we tend to […]

Filed Under: Social Media Strategy Tagged With: Facebook, social media, web sites, websites

Gamma Notes: A Small Business and Startup Marketing Blog

Creativity and the nitty-gritty details don't have to be mutually exclusive. Gamma Notes is a small business and startup marketing blog designed to share tested marketing ideas and tips to businesses and nonprofits alike.

About Matthew White

Matthew White enjoys thinking about business problems differently. And he's actually had 20+ years of active, hands-on startup and marketing experience.

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Posts From the Gamma Notes Blog:

  • Behind The Mask: Post-Covid Marketing Strategy
  • What Is a Branding Guide & Why Do You Need It?
  • The Pros and Cons of In House Marketing

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