Marketing a product or service that doesn’t really exist yet just makes most people cringe. Why? The idea that you’re promising something you don’t have, seems . . . what’s the word? Unethical? Unsavory? Uncouth? But, think about it – every day you buy things that don’t really exist yet. In a sub shop, your […]
Lean Startups vs Healthcare.gov
Updated August 2020 Though it happened a number of years ago, it serves as a teachable moment to this day. Health and Human Services Secretary Kathleen Sebelius testified before the House Committee on Energy and Commerce in the wake of the federal health insurance marketplace rollout. In that testimony, she admitted – albeit indirectly – […]