Had the pleasure of buying a new car lately? It’s not much more fun that it was twenty years ago. The cars have a lot more bells and whistles. The dealerships have some new toys at their disposal, including 84-month financing. In short, the process is still very painful. However, there are lots of marketing […]
How To Not Only Expose, But Engage
Feel like your marketing efforts just aren’t getting the desired results? Think you could engage prospects and customers more effectively? As discussed in a previous blog post, part of the reason is so much marketing gets exposure but doesn’t accomplish much with regard to engagement. And, as mentioned in that post, there is so much more […]
Exposure vs. Engagement (With Five Calls to Action)
Just within the realm of web and mobile marketing, there are so many vehicles for “getting the word out” that it can get awfully overwhelming. In fact, it’s easy to lose sight of the entire purpose of it all. You may have experienced this moment before: You’re in the middle of a direct mail project […]
Should You Put Content Behind a Form?
Regardless of what you do or offer on a web site, the question inevitably comes up: Should we require a form to be completed? Contact forms, support forms, and other kinds are necessary of course. But, what about content – videos, eBooks, free software, and other types – that you work hard to produce for […]
A Search Engine Optimization Tip: Don’t Forget The User
Organizations pay countless amounts of money and time on search engine optimization. For years, the results justified the investments. As the search engine optimization field changes however, the best search engine optimization tip may become this simple one: Don’t forget the user. Search Engine Oriented vs User Oriented Content As previously discussed here regarding search engine […]