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5 Inbound Marketing DO’s and DON’Ts Inspired By Car Shopping

October 20, 2015 By Matthew White

The 1960 Corvair - Is your inboud marketing stuck in 1960?

Had the pleasure of buying a new car lately? It’s not much more fun that it was twenty years ago. The cars have a lot more bells and whistles. The dealerships have some new toys at their disposal, including 84-month financing. In short, the process is still very painful. However, there are lots of marketing […]

Filed Under: Digital Marketing Tagged With: inbound marketing, marketing online, web marketing, websites

How To Not Only Expose, But Engage

July 27, 2015 By Matthew White

Feel like your marketing efforts just aren’t getting the desired results? Think you could engage prospects and customers more effectively? As discussed in a previous blog post, part of the reason is so much marketing gets exposure but doesn’t accomplish much with regard to engagement. And, as mentioned in that post, there is so much more […]

Filed Under: Digital Marketing Tagged With: brand, email marketing, metrics, web marketing

Exposure vs. Engagement (With Five Calls to Action)

July 13, 2015 By Matthew White

Just within the realm of web and mobile marketing, there are so many vehicles for “getting the word out” that it can get awfully overwhelming. In fact, it’s easy to lose sight of the entire purpose of it all. You may have experienced this moment before: You’re in the middle of a direct mail project […]

Filed Under: Digital Marketing Tagged With: brand, digital marketing, inbound marketing, marketing, marketing online, web marketing

Should You Put Content Behind a Form?

March 23, 2015 By Matthew White

Regardless of what you do or offer on a web site, the question inevitably comes up: Should we require a form to be completed? Contact forms, support forms, and other kinds are necessary of course. But, what about content – videos, eBooks, free software, and other types – that you work hard to produce for […]

Filed Under: Digital Marketing Tagged With: content marketing, digital marketing, inbound marketing, web marketing, web sites, websites

A Search Engine Optimization Tip: Don’t Forget The User

July 7, 2014 By Matthew White

Organizations pay countless amounts of money and time on search engine optimization. For years, the results justified the investments. As the search engine optimization field changes however, the best search engine optimization tip may become this simple one: Don’t forget the user. Search Engine Oriented vs User Oriented Content As previously discussed here regarding search engine […]

Filed Under: SEO Tips Tagged With: search engine optimization, small business, web marketing, websites

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Gamma Notes: A Small Business and Startup Marketing Blog

Creativity and the nitty-gritty details don't have to be mutually exclusive. Gamma Notes is a small business and startup marketing blog designed to share tested marketing ideas and tips to businesses and nonprofits alike.

About Matthew White

Matthew White enjoys thinking about business problems differently. And he's actually had 20+ years of active, hands-on startup and marketing experience.

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Posts From the Gamma Notes Blog:

  • Behind The Mask: Post-Covid Marketing Strategy
  • What Is a Branding Guide & Why Do You Need It?
  • The Pros and Cons of In House Marketing

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