The line for coffee was brutal this morning. In front of me were two neatly dressed guys from the same company. Let’s call them Dink and Duff. The attendant (barista?) double-checked Duff’s order with him. Hilarity ensued: Attendant: That was a medium right? Duff: Yes, medium. Dink: I heard you say large. You ordered large. […]
Small Business Tips: Stay Agile
In the introductory Small Business Tips post, we began to explore the advantages of being a small business. This idea and its accompanying truths are along the lines of what is taught by Lean Startup guru, Eric Reis. In short, stop thinking about what you don’t have. Start thinking about what you do have. Now, […]
Small Business Tips: The Catch-22
Small to medium size businesses are more powerful than they think they are. In recent years, this truth has become amplified. To explain, I’m starting an ongoing series of blog articles under the title Small Business Tips. Interestingly, all businesses – small, medium, or large – can benefit from most of these ideas shared here. […]
The Importance of Pre- Marketing Online
Marketing a product or service that doesn’t really exist yet just makes most people cringe. Why? The idea that you’re promising something you don’t have, seems . . . what’s the word? Unethical? Unsavory? Uncouth? But, think about it – every day you buy things that don’t really exist yet. In a sub shop, your […]
Lean Startups vs Healthcare.gov
Updated August 2020 Though it happened a number of years ago, it serves as a teachable moment to this day. Health and Human Services Secretary Kathleen Sebelius testified before the House Committee on Energy and Commerce in the wake of the federal health insurance marketplace rollout. In that testimony, she admitted – albeit indirectly – […]