Gamelan LLC

Creative Solutions for Business and Marketing

  • Who We Are
  • What We Do
    • Marketing Strategy
    • Branding
    • Website Design
    • Social Media
      • Twitter Marketing Strategy
    • Blogging
    • Search Marketing
      • SEO
  • Contact
  • Gamma Notes
    • Small Business Tips
    • Digital Marketing
      • Social Media Strategy
      • SEO Tips
    • Branding Strategy
    • Entrepreneurship

Know Your Audience . . . Then, Act Accordingly

February 1, 2016 By Matthew White

Know your audience and market accordingly. What's outside the spotlight?

Some of the insights in the Gamma Notes post on using customer profiles and knowing your audience might seem obvious. But, you’d be surprised how often things like internal protocol or our own personal preferences impact decisions. In fact, a little (big) something called confirmation bias can impact something as simple as your decision to continue […]

Filed Under: Small Business Tips Tagged With: inbound marketing, marketing department, marketing department structure, marketing online

Knowing Your Audience: Do You Have A Customer Profile?

December 10, 2015 By Matthew White

no customer profile, empty picture frame

“No phone calls?” I asked, surprised. “Maybe two a day,” my friend responded. “But you’ve got trucks all over town, driving around with the phone number plastered on them.” “People don’t want to talk with a human being – they want to type everything.” She added, jokingly, “Don’t you know that?” I agreed half-heartedly. I certainly […]

Filed Under: Small Business Tips Tagged With: email marketing, marketing, marketing online, offline marketing, small business

5 Inbound Marketing DO’s and DON’Ts Inspired By Car Shopping

October 20, 2015 By Matthew White

The 1960 Corvair - Is your inboud marketing stuck in 1960?

Had the pleasure of buying a new car lately? It’s not much more fun that it was twenty years ago. The cars have a lot more bells and whistles. The dealerships have some new toys at their disposal, including 84-month financing. In short, the process is still very painful. However, there are lots of marketing […]

Filed Under: Digital Marketing Tagged With: inbound marketing, marketing online, web marketing, websites

Exposure vs. Engagement (With Five Calls to Action)

July 13, 2015 By Matthew White

Just within the realm of web and mobile marketing, there are so many vehicles for “getting the word out” that it can get awfully overwhelming. In fact, it’s easy to lose sight of the entire purpose of it all. You may have experienced this moment before: You’re in the middle of a direct mail project […]

Filed Under: Digital Marketing Tagged With: brand, digital marketing, inbound marketing, marketing, marketing online, web marketing

Small Business Tips: Best Marketing Strategies for Small Business

February 16, 2014 By Matthew White

I’ve seen it asked in more than one place – what are the best marketing strategies for small business? There is no easy – or quick – answer of course. However, there are several factors to consider that help narrow down the possibilities on what those best marketing strategies for small business are. One Question […]

Filed Under: Small Business Tips Tagged With: blog, blogging, marketing online, small business, websites

  • 1
  • 2
  • Next Page »

Gamma Notes: A Small Business and Startup Marketing Blog

Creativity and the nitty-gritty details don't have to be mutually exclusive. Gamma Notes is a small business and startup marketing blog designed to share tested marketing ideas and tips to businesses and nonprofits alike.

About Matthew White

Matthew White enjoys thinking about business problems differently. And he's actually had 20+ years of active, hands-on startup and marketing experience.

  • RSS
  • Twitter

Posts From the Gamma Notes Blog:

  • Behind The Mask: Post-Covid Marketing Strategy
  • What Is a Branding Guide & Why Do You Need It?
  • The Pros and Cons of In House Marketing

Reach Out Now

We want to hear about your specific marketing needs or business pains.

It costs nothing to discuss and share ideas.

Reach Out

Reach out by email or phone us at 404-890-8196.

Copyright © 2013–2023 Gamelan, LLC. All rights reserved.

XML Sitemap Index