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What Rust Cohl From ‘True Detective’ Teaches About Entrepreneurship

March 4, 2014 By Matthew White

Besides a source of brainpower testing entertainment, HBO’s True Detective proved a source of inspiration in entrepreneurship for me recently. After some reflection, I realized it wasn’t just me – this was worth sharing. First, There’s the Dogged Determination of Entrepreneurship The most obvious lesson to be learned from Rust is found in his focus […]

Filed Under: Entrepreneurship Tagged With: entrepreneur, small business, startup

Small Business Tips: Avoid the Banking Time Suck

January 26, 2014 By Matthew White

In previous Small Business Tips posts, we’ve focused on more strategic than tactical ideas such as understanding the small business catch-22 and staying agile. Now it’s time to look at some tactical approaches. The purpose here is to help you examine the things in your business that are accepted as “routine” and then try to […]

Filed Under: Entrepreneurship, Small Business Tips Tagged With: entrepreneur, small business, startup

Small Business Tips: Stay Agile

January 19, 2014 By Matthew White

In the introductory Small Business Tips post, we began to explore the advantages of being a small business. This idea and its accompanying truths are along the lines of what is taught by Lean Startup guru, Eric Reis. In short, stop thinking about what you don’t have. Start thinking about what you do have. Now, […]

Filed Under: Entrepreneurship, Small Business Tips Tagged With: entrepreneur, lean startup, small business, startup

So, How Is Your Business Going?

December 12, 2013 By Matthew White

“So how is your business going?” If you’ve started a small business or are working on a startup, you’ve heard this question. In most cases, it’s just harmless small talk at a holiday dinner table. Sometimes, people really care and want to know. That’s a good thing. But the question can be an awkward one […]

Filed Under: Entrepreneurship Tagged With: entrepreneur, small business, startup

Getting Those Entrepreneurial Hands Dirty

November 7, 2013 By Matthew White

An entrepreneur often likes the idea of being an entrepreneur. For a lot of people, it sounds cool. There’s a mystique to it. In reality, being an entrepreneur is rarely glamorous. Earlier today, I read a great account of a new biography of the guys who started Twitter. Today, they’re celebrating. Years ago, they weren’t. […]

Filed Under: Entrepreneurship Tagged With: e-myth, entrepreneur, small business, startup

Gamma Notes: A Small Business and Startup Marketing Blog

Creativity and the nitty-gritty details don't have to be mutually exclusive. Gamma Notes is a small business and startup marketing blog designed to share tested marketing ideas and tips to businesses and nonprofits alike.

About Matthew White

Matthew White enjoys thinking about business problems differently. And he's actually had 20+ years of active, hands-on startup and marketing experience.

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Posts From the Gamma Notes Blog:

  • Behind The Mask: Post-Covid Marketing Strategy
  • What Is a Branding Guide & Why Do You Need It?
  • The Pros and Cons of In House Marketing

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