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Knowing Your Audience: Do You Have A Customer Profile?

December 10, 2015 By Matthew White

no customer profile, empty picture frame

“No phone calls?” I asked, surprised. “Maybe two a day,” my friend responded. “But you’ve got trucks all over town, driving around with the phone number plastered on them.” “People don’t want to talk with a human being – they want to type everything.” She added, jokingly, “Don’t you know that?” I agreed half-heartedly. I certainly […]

Filed Under: Small Business Tips Tagged With: email marketing, marketing, marketing online, offline marketing, small business

Leadership and The Necessity of Inaction

September 22, 2015 By Matthew White

A tree in spring symbolizes growth and patient reflection.

Don’t play what’s there, play what’s not there. – Miles Davis While finishing and reflecting upon a recent post exploring leadership and the necessity of action, I was reminded how often the converse is true: There is also the necessity of inaction. Plenty of thought leaders and big thinkers have written of the power of […]

Filed Under: Entrepreneurship, Small Business Tips Tagged With: entrepreneur, entrepreneurship, leadership, small business

Leadership and The Necessity of Action

September 1, 2015 By Matthew White

The line for coffee was brutal this morning. In front of me were two neatly dressed guys from the same company. Let’s call them Dink and Duff. The attendant (barista?) double-checked Duff’s order with him. Hilarity ensued: Attendant: That was a medium right? Duff: Yes, medium. Dink: I heard you say large. You ordered large. […]

Filed Under: Entrepreneurship, Small Business Tips Tagged With: consensus leadership, entrepreneur, leadership, lean startup, small business

A Search Engine Optimization Tip: Don’t Forget The User

July 7, 2014 By Matthew White

Organizations pay countless amounts of money and time on search engine optimization. For years, the results justified the investments. As the search engine optimization field changes however, the best search engine optimization tip may become this simple one: Don’t forget the user. Search Engine Oriented vs User Oriented Content As previously discussed here regarding search engine […]

Filed Under: SEO Tips Tagged With: search engine optimization, small business, web marketing, websites

Insights on CRM for Small Business

March 30, 2014 By Matthew White

Considering CRM for small business was once like taking on a massive enterprise project – a project with more zeroes than a lot of small businesses wanted to deal with. CRM Confusion I’m still always amazed at how much confusion there is regarding CRM. A top search on CRM is actually “CRM meaning.” And, just in […]

Filed Under: Small Business Tips Tagged With: CRM, marketing, sales, small business

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Gamma Notes: A Small Business and Startup Marketing Blog

Creativity and the nitty-gritty details don't have to be mutually exclusive. Gamma Notes is a small business and startup marketing blog designed to share tested marketing ideas and tips to businesses and nonprofits alike.

About Matthew White

Matthew White enjoys thinking about business problems differently. And he's actually had 20+ years of active, hands-on startup and marketing experience.

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Posts From the Gamma Notes Blog:

  • Behind The Mask: Post-Covid Marketing Strategy
  • What Is a Branding Guide & Why Do You Need It?
  • The Pros and Cons of In House Marketing

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