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Knowing Your Audience: Do You Have A Customer Profile?

December 10, 2015 By Matthew White

no customer profile, empty picture frame

“No phone calls?” I asked, surprised. “Maybe two a day,” my friend responded. “But you’ve got trucks all over town, driving around with the phone number plastered on them.” “People don’t want to talk with a human being – they want to type everything.” She added, jokingly, “Don’t you know that?” I agreed half-heartedly. I certainly […]

Filed Under: Small Business Tips Tagged With: email marketing, marketing, marketing online, offline marketing, small business

This Email Marketer (Spammer) Has Really Bad Timing

July 30, 2015 By Matthew White

We can all agree that the killing of Cecil the Lion has been a disastrous event. Because of the foolish actions of a few, this unnecessary chain of events will have tremendous ripple effects on the lives and livelihoods of many. But, apparently, not everyone got the memo. In my spam today, I received this […]

Filed Under: Digital Marketing Tagged With: digital marketing, email marketing, social media

How To Not Only Expose, But Engage

July 27, 2015 By Matthew White

Feel like your marketing efforts just aren’t getting the desired results? Think you could engage prospects and customers more effectively? As discussed in a previous blog post, part of the reason is so much marketing gets exposure but doesn’t accomplish much with regard to engagement. And, as mentioned in that post, there is so much more […]

Filed Under: Digital Marketing Tagged With: brand, email marketing, metrics, web marketing

Gamma Notes: A Small Business and Startup Marketing Blog

Creativity and the nitty-gritty details don't have to be mutually exclusive. Gamma Notes is a small business and startup marketing blog designed to share tested marketing ideas and tips to businesses and nonprofits alike.

About Matthew White

Matthew White enjoys thinking about business problems differently. And he's actually had 20+ years of active, hands-on startup and marketing experience.

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Posts From the Gamma Notes Blog:

  • Behind The Mask: Post-Covid Marketing Strategy
  • What Is a Branding Guide & Why Do You Need It?
  • The Pros and Cons of In House Marketing

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