Marketing a product or service that doesn’t really exist yet just makes most people cringe. Why? The idea that you’re promising something you don’t have, seems . . . what’s the word? Unethical? Unsavory? Uncouth? But, think about it – every day you buy things that don’t really exist yet. In a sub shop, your […]
How I Learned to Love WordPress and Stop Worrying (Part 1)
In 1998, I made my first investment in developing mad web site design skillz with FrontPage 97. What a headache. Interestingly, the basic pains of building and managing a web site do still exist – people and organizations drag their feet in determining who should generate content, then generating that content, then realizing it was […]