Regardless of what you do or offer on a web site, the question inevitably comes up: Should we require a form to be completed? Contact forms, support forms, and other kinds are necessary of course. But, what about content – videos, eBooks, free software, and other types – that you work hard to produce for […]
How I Learned to Love WordPress and Stop Worrying (Part 2)
In Part 1 of “How I Learned to Love WordPress and Stop Worrying” I focused on web site design and management and the accompanying people problems. Often, a web site that has been built using a content management system or arcane “easy” web site design platform causes either: 1) a continuity issue – the tribal […]
How I Learned to Love WordPress and Stop Worrying (Part 1)
In 1998, I made my first investment in developing mad web site design skillz with FrontPage 97. What a headache. Interestingly, the basic pains of building and managing a web site do still exist – people and organizations drag their feet in determining who should generate content, then generating that content, then realizing it was […]
Why and How: Web Site Marketing vs Social Media Marketing
To many, it may seem obvious that marketing via web site and marketing via social media require different approaches. Yet, if we think about how we’ve generated content for web sites versus social media, we’re likely to find that our messages really haven’t always been that different. Why? When we sell something, we tend to […]