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Know Your Audience . . . Then, Act Accordingly

February 1, 2016 By Matthew White

Know your audience and market accordingly. What's outside the spotlight?

Some of the insights in the Gamma Notes post on using customer profiles and knowing your audience might seem obvious. But, you’d be surprised how often things like internal protocol or our own personal preferences impact decisions. In fact, a little (big) something called confirmation bias can impact something as simple as your decision to continue […]

Filed Under: Small Business Tips Tagged With: inbound marketing, marketing department, marketing department structure, marketing online

5 Inbound Marketing DO’s and DON’Ts Inspired By Car Shopping

October 20, 2015 By Matthew White

The 1960 Corvair - Is your inboud marketing stuck in 1960?

Had the pleasure of buying a new car lately? It’s not much more fun that it was twenty years ago. The cars have a lot more bells and whistles. The dealerships have some new toys at their disposal, including 84-month financing. In short, the process is still very painful. However, there are lots of marketing […]

Filed Under: Digital Marketing Tagged With: inbound marketing, marketing online, web marketing, websites

Exposure vs. Engagement (With Five Calls to Action)

July 13, 2015 By Matthew White

Just within the realm of web and mobile marketing, there are so many vehicles for “getting the word out” that it can get awfully overwhelming. In fact, it’s easy to lose sight of the entire purpose of it all. You may have experienced this moment before: You’re in the middle of a direct mail project […]

Filed Under: Digital Marketing Tagged With: brand, digital marketing, inbound marketing, marketing, marketing online, web marketing

Should You Put Content Behind a Form?

March 23, 2015 By Matthew White

Regardless of what you do or offer on a web site, the question inevitably comes up: Should we require a form to be completed? Contact forms, support forms, and other kinds are necessary of course. But, what about content – videos, eBooks, free software, and other types – that you work hard to produce for […]

Filed Under: Digital Marketing Tagged With: content marketing, digital marketing, inbound marketing, web marketing, web sites, websites

Gamma Notes: A Small Business and Startup Marketing Blog

Creativity and the nitty-gritty details don't have to be mutually exclusive. Gamma Notes is a small business and startup marketing blog designed to share tested marketing ideas and tips to businesses and nonprofits alike.

About Matthew White

Matthew White enjoys thinking about business problems differently. And he's actually had 20+ years of active, hands-on startup and marketing experience.

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Posts From the Gamma Notes Blog:

  • Behind The Mask: Post-Covid Marketing Strategy
  • What Is a Branding Guide & Why Do You Need It?
  • The Pros and Cons of In House Marketing

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