In previous Small Business Tips posts, we’ve focused on more strategic than tactical ideas such as understanding the small business catch-22 and staying agile. Now it’s time to look at some tactical approaches. The purpose here is to help you examine the things in your business that are accepted as “routine” and then try to […]
Small Business Tips: Stay Agile
In the introductory Small Business Tips post, we began to explore the advantages of being a small business. This idea and its accompanying truths are along the lines of what is taught by Lean Startup guru, Eric Reis. In short, stop thinking about what you don’t have. Start thinking about what you do have. Now, […]
Small Business Tips: The Catch-22
Small to medium size businesses are more powerful than they think they are. In recent years, this truth has become amplified. To explain, I’m starting an ongoing series of blog articles under the title Small Business Tips. Interestingly, all businesses – small, medium, or large – can benefit from most of these ideas shared here. […]
The Importance of Pre- Marketing Online
Marketing a product or service that doesn’t really exist yet just makes most people cringe. Why? The idea that you’re promising something you don’t have, seems . . . what’s the word? Unethical? Unsavory? Uncouth? But, think about it – every day you buy things that don’t really exist yet. In a sub shop, your […]
So, How Is Your Business Going?
“So how is your business going?” If you’ve started a small business or are working on a startup, you’ve heard this question. In most cases, it’s just harmless small talk at a holiday dinner table. Sometimes, people really care and want to know. That’s a good thing. But the question can be an awkward one […]
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