Marketing a product or service that doesn’t really exist yet just makes most people cringe. Why? The idea that you’re promising something you don’t have, seems . . . what’s the word? Unethical? Unsavory? Uncouth? But, think about it – every day you buy things that don’t really exist yet. In a sub shop, your […]
Lessons on digital marketing from real world experience - all from the Gamma Notes Small Business and Startup Marketing Blog.
In Part 1 of “How I Learned to Love WordPress and Stop Worrying” I focused on web site design and management and the accompanying people problems. Often, a web site that has been built using a content management system or arcane “easy” web site design platform causes either: 1) a continuity issue – the tribal […]
In 1998, I made my first investment in developing mad web site design skillz with FrontPage 97. What a headache. Interestingly, the basic pains of building and managing a web site do still exist – people and organizations drag their feet in determining who should generate content, then generating that content, then realizing it was […]
To many, it may seem obvious that marketing via web site and marketing via social media require different approaches. Yet, if we think about how we’ve generated content for web sites versus social media, we’re likely to find that our messages really haven’t always been that different. Why? When we sell something, we tend to […]
The Gamma Notes blog is just getting started, and I’ve already got some great posts in the works. What is Gamma Notes? It’s the blogging arm of Gamelan, LLC – a creative business development, marketing, and branding consultancy. What will I be focusing on? Anything that captures interest and imagination with regard to business and […]