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Small Business Tips

In addition to marketing ideas, these small business tips can help with everything from day-to-day operations to managing the burden of leadership.

For a wider variety of tips and ideas for your small business, be sure to visit the Gamma Notes Small Business and Startup Marketing Blog.

Leadership and The Necessity of Action

September 1, 2015 By Matthew White

The line for coffee was brutal this morning. In front of me were two neatly dressed guys from the same company. Let’s call them Dink and Duff. The attendant (barista?) double-checked Duff’s order with him. Hilarity ensued: Attendant: That was a medium right? Duff: Yes, medium. Dink: I heard you say large. You ordered large. […]

Filed Under: Entrepreneurship, Small Business Tips Tagged With: consensus leadership, entrepreneur, leadership, lean startup, small business

Insights on CRM for Small Business

March 30, 2014 By Matthew White

Considering CRM for small business was once like taking on a massive enterprise project – a project with more zeroes than a lot of small businesses wanted to deal with. CRM Confusion I’m still always amazed at how much confusion there is regarding CRM. A top search on CRM is actually “CRM meaning.” And, just in […]

Filed Under: Small Business Tips Tagged With: CRM, marketing, sales, small business

Small Business Tips: Outsourcing Payroll Service

February 23, 2014 By Matthew White

In a previous blog article, we addressed one tactical way you can win back more of your time to do what you do best by avoiding the banking time suck. Here, we’ll discuss a related way of winning back time: outsourcing payroll service. If you’re not familiar with the 1099-MISC and the related 1096 or […]

Filed Under: Small Business Tips Tagged With: operations, small business

Small Business Tips: Best Marketing Strategies for Small Business

February 16, 2014 By Matthew White

I’ve seen it asked in more than one place – what are the best marketing strategies for small business? There is no easy – or quick – answer of course. However, there are several factors to consider that help narrow down the possibilities on what those best marketing strategies for small business are. One Question […]

Filed Under: Small Business Tips Tagged With: blog, blogging, marketing online, small business, websites

Small Business Tips: Starting a Small Business Blog

February 9, 2014 By Matthew White

If you’re already wearing all the hats that an entrepreneur or small business owner has to wear, starting a small business blog may be low on your list. It shouldn’t be. There are important benefits – and of course challenges – to keep in mind. We explored the benefits in a previous article – Small […]

Filed Under: Small Business Tips Tagged With: blog, blogging, small business

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Gamma Notes: A Small Business and Startup Marketing Blog

Creativity and the nitty-gritty details don't have to be mutually exclusive. Gamma Notes is a small business and startup marketing blog designed to share tested marketing ideas and tips to businesses and nonprofits alike.

About Matthew White

Matthew White enjoys thinking about business problems differently. And he's actually had 20+ years of active, hands-on startup and marketing experience.

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Posts From the Gamma Notes Blog:

  • Behind The Mask: Post-Covid Marketing Strategy
  • What Is a Branding Guide & Why Do You Need It?
  • The Pros and Cons of In House Marketing

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