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Marketing Has Changed And So Should Your Marketing Department

January 5, 2016 By Matthew White

Marketing department structure example

Nowadays, just about any marketing or communications department looks something like the chart pictured here. Some of the titles may get swapped around or the term marketing gets swapped out for communications if you’re a nonprofit, but the marketing department structure itself is pretty much the same. The boxes at the bottom can be a […]

Filed Under: Small Business Tips Tagged With: marketing, marketing department, marketing department structure

Knowing Your Audience: Do You Have A Customer Profile?

December 10, 2015 By Matthew White

no customer profile, empty picture frame

“No phone calls?” I asked, surprised. “Maybe two a day,” my friend responded. “But you’ve got trucks all over town, driving around with the phone number plastered on them.” “People don’t want to talk with a human being – they want to type everything.” She added, jokingly, “Don’t you know that?” I agreed half-heartedly. I certainly […]

Filed Under: Small Business Tips Tagged With: email marketing, marketing, marketing online, offline marketing, small business

Exposure vs. Engagement (With Five Calls to Action)

July 13, 2015 By Matthew White

Just within the realm of web and mobile marketing, there are so many vehicles for “getting the word out” that it can get awfully overwhelming. In fact, it’s easy to lose sight of the entire purpose of it all. You may have experienced this moment before: You’re in the middle of a direct mail project […]

Filed Under: Digital Marketing Tagged With: brand, digital marketing, inbound marketing, marketing, marketing online, web marketing

Insights on CRM for Small Business

March 30, 2014 By Matthew White

Considering CRM for small business was once like taking on a massive enterprise project – a project with more zeroes than a lot of small businesses wanted to deal with. CRM Confusion I’m still always amazed at how much confusion there is regarding CRM. A top search on CRM is actually “CRM meaning.” And, just in […]

Filed Under: Small Business Tips Tagged With: CRM, marketing, sales, small business

The Atlanta Braves’ Move: A Study in Listening to Your Customers

November 21, 2013 By Matthew White

The Atlanta Braves’ announcement that they’re seeking to move from their 17 year old home Turner Field caused both uproar and celebration in metro Atlanta recently. The bad news is that the city of Atlanta has to figure out what to do with an 80,000+ seat venue that’s in great condition. The good news is […]

Filed Under: Entrepreneurship Tagged With: Atlanta, Braves, customers, marketing

Gamma Notes: A Small Business and Startup Marketing Blog

Creativity and the nitty-gritty details don't have to be mutually exclusive. Gamma Notes is a small business and startup marketing blog designed to share tested marketing ideas and tips to businesses and nonprofits alike.

About Matthew White

Matthew White enjoys thinking about business problems differently. And he's actually had 20+ years of active, hands-on startup and marketing experience.

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Posts From the Gamma Notes Blog:

  • Behind The Mask: Post-Covid Marketing Strategy
  • What Is a Branding Guide & Why Do You Need It?
  • The Pros and Cons of In House Marketing

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