Just within the realm of web and mobile marketing, there are so many vehicles for “getting the word out” that it can get awfully overwhelming. In fact, it’s easy to lose sight of the entire purpose of it all. You may have experienced this moment before: You’re in the middle of a direct mail project […]
Should You Put Content Behind a Form?
Regardless of what you do or offer on a web site, the question inevitably comes up: Should we require a form to be completed? Contact forms, support forms, and other kinds are necessary of course. But, what about content – videos, eBooks, free software, and other types – that you work hard to produce for […]
Thinking About SEO Services? Read This First.
In my last post on search engine optimization (SEO), I shared some lessons learned, but I left the question open as to whether or not to seek out SEO services. The answer, as is often the case in marketing, is complicated. First, SEO Is Part of A Larger Marketing Strategy Some businesses can get away with […]
A Search Engine Optimization Tip: Don’t Forget The User
Organizations pay countless amounts of money and time on search engine optimization. For years, the results justified the investments. As the search engine optimization field changes however, the best search engine optimization tip may become this simple one: Don’t forget the user. Search Engine Oriented vs User Oriented Content As previously discussed here regarding search engine […]
Insights on CRM for Small Business
Considering CRM for small business was once like taking on a massive enterprise project – a project with more zeroes than a lot of small businesses wanted to deal with. CRM Confusion I’m still always amazed at how much confusion there is regarding CRM. A top search on CRM is actually “CRM meaning.” And, just in […]
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