Like it or not, the way you do – and win – business has fundamentally changed. In some way, it’s likely changed forever. You must now look at what a post-Covid marketing strategy looks like for you and your business. My blog entries on the Gamma Notes small business marketing blog date back years. They […]
This Email Marketer (Spammer) Has Really Bad Timing
We can all agree that the killing of Cecil the Lion has been a disastrous event. Because of the foolish actions of a few, this unnecessary chain of events will have tremendous ripple effects on the lives and livelihoods of many. But, apparently, not everyone got the memo. In my spam today, I received this […]
Exposure vs. Engagement (With Five Calls to Action)
Just within the realm of web and mobile marketing, there are so many vehicles for “getting the word out” that it can get awfully overwhelming. In fact, it’s easy to lose sight of the entire purpose of it all. You may have experienced this moment before: You’re in the middle of a direct mail project […]
Should You Put Content Behind a Form?
Regardless of what you do or offer on a web site, the question inevitably comes up: Should we require a form to be completed? Contact forms, support forms, and other kinds are necessary of course. But, what about content – videos, eBooks, free software, and other types – that you work hard to produce for […]
How I Learned to Love WordPress and Stop Worrying (Part 1)
In 1998, I made my first investment in developing mad web site design skillz with FrontPage 97. What a headache. Interestingly, the basic pains of building and managing a web site do still exist – people and organizations drag their feet in determining who should generate content, then generating that content, then realizing it was […]