Had the pleasure of buying a new car lately? It’s not much more fun that it was twenty years ago. The cars have a lot more bells and whistles. The dealerships have some new toys at their disposal, including 84-month financing. In short, the process is still very painful. However, there are lots of marketing […]
Leadership and The Necessity of Inaction
Don’t play what’s there, play what’s not there. – Miles Davis While finishing and reflecting upon a recent post exploring leadership and the necessity of action, I was reminded how often the converse is true: There is also the necessity of inaction. Plenty of thought leaders and big thinkers have written of the power of […]
Leadership and The Necessity of Action
The line for coffee was brutal this morning. In front of me were two neatly dressed guys from the same company. Let’s call them Dink and Duff. The attendant (barista?) double-checked Duff’s order with him. Hilarity ensued: Attendant: That was a medium right? Duff: Yes, medium. Dink: I heard you say large. You ordered large. […]
This Email Marketer (Spammer) Has Really Bad Timing
We can all agree that the killing of Cecil the Lion has been a disastrous event. Because of the foolish actions of a few, this unnecessary chain of events will have tremendous ripple effects on the lives and livelihoods of many. But, apparently, not everyone got the memo. In my spam today, I received this […]
How To Not Only Expose, But Engage
Feel like your marketing efforts just aren’t getting the desired results? Think you could engage prospects and customers more effectively? As discussed in a previous blog post, part of the reason is so much marketing gets exposure but doesn’t accomplish much with regard to engagement. And, as mentioned in that post, there is so much more […]
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